The Growth Hack is a program organized for startups that are looking to grow and scale their businesses. The first edition of the Growth Hack was held for 5 days and the participant were trained by seasoned and experienced trainers. The curriculum of the training covered these areas-Business Model Canvas, Value Proposition, Market & Customer Segmentation, Market Research, Lean Marketing, Design Thinking, Start-up Financing etc.
The follow up plan for the Growth Hack is to provide grants for the start-ups that are able to prove their businesses have high growth potential. This will be achieved through a final one-off session where start-ups that participated in the program will pitch their growth plans to a panel. Growth Hack had 10 participants (start-ups). These start-ups comprised diverse businesses such as an audio book business (Akoo Books), an accounting services provider (Built), a girl empowerment company (Developers in Vogue, etc. Out of the 10 participants, 3 were female led companies making 30% (Developers in Vogue, Built & XXXX).